Start with the problem
A clear customer problem gives every product decision a useful reference point
The person behind the studio
Independent product studio
The person behind the studio
I work across product strategy and product marketing: market and customer research, positioning, go-to-market and monetization. I help businesses understand what holds a product back and turn that insight into priorities for launch, acquisition and growth
Make assumptions visible
Separate what is known, what is believed and what still needs to be tested
Test before scaling
Useful progress changes our understanding as well as the product itself